By Schnitzi
Published November 15, 2011

Once apon a time my familly owned a yarn store. We developed beautiful relationships with customers along with learning a lot about business and growing a lot as a familly. There was only one problem with our yarn store, it didn’t make any money. But instead of crying about it I wanted to share with you a little bit of what I learned from the insides of the knitting industry.
While in the process of searching for good suppliers of yarn, knitting needles, crochet hooks, and other supplies, we learned some thing that I would like to share with you.
First, you should know that not all developers of knitting products are knitters. In fact, from our experiance it seems that most developers of knitting products are not knitters, and rarely do they ever bother checking out their products with real knitters. To understand why, it is important to understand a little bit about the way international business works.
When products are made they are ussually just made as copies of other preexisting products, an new brand name is the slapped onto the “new” product and wallah, another product enters the market. Often the same factory produces that same product and sells it to many different companies. So, sometimes when you pay more for a brand name, that really is all that you’re paying for. I won’t mention any names of products, but when you buy yarn or knitting needles, and such, from places like China or Turkey, that is what you should expect to get.
For instance, it is not uncommon for a major factory in China to order a boatload of wool from the lowest bidder. Not much thought is given towards the quality of the wool, where it was grown, how the animals were taken care of… The bottom line is that the main thing that really matters to the factory is the price of the raw material. With that wool, the factory will then sell all types of yarn to various yarn brands, while sticking whichever labels the branding company wants.
On the other side of things are the yarn producers who sell impressively beautiful yarn for it’s weight in gold. Indeed, if you can afford to by the creme-de-la-creme of yarns, that’s delicious- and please knit me a sweater while you’re at it.
But, for knitters who want to knit with good quality products for a reasonable price it’s really worth learning and becoming an eduacated consumer. Then, when you go to check out yarns at your local yarn shop you will be empowered with valuable knowledge of how to identify quality.

